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When it comes to on hold music, you must be careful of the licensing requirements before using the music in your system. Typically speaking, you would use on hold music that is royalty free, whereas most of today’s mainstream music requires a special licensing to ensure that the proper royalties are paid to the songwriter and composer.
One alternative for on hold music is to buy it from sources that sell what is called royalty free music. This type of music is composed and sold by the composer with no further claim to any licensing fees other than what he or she may have gotten upon selling the music.
Another excellent resource for on hold music is by using music that falls under what is known as the public domain. When works of art such as music and certain books fall under the public domain, there are no royalties that have to be paid to anyone for the use of these materials and they can be used freely. Music under the public domain is probably the most used on hold music available.
No one likes to have to put a customer on hold to begin with, since we don’t like being put on hold ourselves, but sometimes there’s just no getting around it. If you use a system that plays music when your customer is on hold makes the experience a lot more pleasant for the customer. This type of system can be used in conjunction with advertising messages as well. This is an effective merchandising tool that when used properly can turn callers into buyers.
Entire systems can be purchased for your customer at reasonable prices and can make a huge difference in the company’s bottom when put to use instead of leaving the customer listening to dead air.
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Source by Sharif Aly