[ad_1]
As a lyricist (which is how I started out in the music business many years ago), I spent my days playing with words, trying to find the right ones to convey the gamut of human emotions using rhyming and cadence to match the mood of the music or, if I were writing lyrics first, to make them flow in a rhythm that could be put to music.
I would tune into the universe
Listening everywhere I went for phrases that would make good song hooks and song lines. I carried a pad and paper with me, and always had it handy at home as well, ready to catch the inspiration whenever it struck.
I would become giddy with excitement
At finding just the right hook or the right words that captured the mood of the piece I was working on. My favorite part was coming up with all the silly rhymes that I had to run through, at times, before I could find the right one. Some of them were hysterical! It was similar to what we call a “brain dump” in the writing world- running through what doesn’t work so you can get to the gem that does!
Sometimes, it could get very frustrating
When I wanted to say something in a particular way, but the words just weren’t right for the music or for the rhyming scheme, so I had to look for another one. But, I learned early on that the key is to relax and enjoy the process!
Play, have fun with it!
That is also true when writing titles
You may have to run through a number of them before you find the right one. However, with titles, there is a greater chance of being boring or mundane than being silly (unless, maybe, it’s a children’s book). In addition, you want to find one that has domain name with a dot.com that is available. There’s nothing more frustrating than thinking you’ve found the perfect title only to find that somebody owns the domain name associated with it.. (You don’t want to create a title that sends most of your traffic to your competitors’ sites!) So sometimes, you have to dig deep and go back to the drawing board several times before find THE ONE!
At the same time
Just as the music demands that the lyrics follow a certain rhyming scheme, search-engine-optimization and the size of the cover graphics on websites like Amazon, demand that titles use the best keywords so potential buyers can find your book. You also have to make sure to keep your titles short so that they are readable on the Amazon or Kindle sales page. But, once you know what the parameters are, you can get creative within the given framework.
So how do you get creative?
First, let’s define creativity. Creativity is seeing two or more familiar things in a new way. For example, somebody had the vision to see that condominiums and hotels could be combined to create a new type of experience: condominium/hotels. With titles, it’s about finding new combinations of words to create something new and memorable.
Many people think that they are not creative
But it is just because they have not learned to tap into their own creativity. If you do the prep work, i.e. look at the keywords and phrases that people are looking for and what is already on the market that is selling (1. for ideas and 2. so you don’t repeat what has already been done), and then you get quiet, focus, and start to pay attention, you will begin to hear your creative voice. In other words, you have to give you brain the raw materials to work with, and then you have to relax and let it do the work for you!
This is the easiest way to find your best titles
Ones that express your uniqueness, capture the attention of your audience, draw amazing opportunities to you, and sell books for you!
[ad_2]
Source by Ellen Violette