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Video Production Music should never be an afterthought in your project. It is a consequential element in the creative process, so much so that it can make or break your hard work. It could be a corporate video production , an ad campaign, commercials or infomercials, full length or short films, documentaries, TV dramas or sitcoms, or video streams or Internet productions – putting in the right music is not just the icing on the cake, it’s a main ingredient!
Various options are available in procuring video production music . You must be familiar with the standard terms – Stock Music , Royalty Free Music , Buy Out or Television Production Music , and Production Music Libraries. Their similarity ends in concept as its kind, quality, and prices differ.
Labels such as “royalty free” or “buy out” give out a perception of a better deal than any other. Sounds attractive in an otherwise tedious and costly process of licensing music, but let’s see how it actually compares. This option makes you pay up front for a CD that is full of tracks. At first glance, it would seem as if you are scoring a huge bargain, but that is not the case. Most of these tracks will end up unused due to poor quality or simply unsuitable to your productions . Look at the big picture and you will realize it has the same price tag as licensing independent music tracks from various sources. Moreover, nearly all royalty free and buy out music outfits will re-release generic and dated CD’s to make more profit. Having stale unoriginal music in your project won’t provide large returns on your part. Spend as much valuable time in the video as well as choosing the finest video production music for it.
A handful of video production music libraries are behind the times or with very limited selections. Hence, it limits your video’s potential as well. Music variety and selection is key to finding that perfect track.
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Source by Blair A. Bermudez