What makes a song reach the top 100 billboard? Is it pure chance or is there something else that goes into making the perfect recipe for a hit song?
Assistant Professor of Organisational Behaviour at INSEAD, his current research focuses on music: chart and industry dynamics, perceptions of authenticity, and cultural innovation. Tune-in to watch him talk about – “What is the recipe of a hit song?”
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
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It’s like people are biobots and you have to understand their programming, not withstanding a record company’s ability to get songs on the charts by purchasing a certain number of copies. So are these charts about art or programming by people with knowledge of how to get on the charts. Which is why we hear the same old stuff because these companies with the same old sound are the only ones who know how to chart.
I'm trying to get sum hit song's. Under my belt ?
So ok. I'll continue to be creative then? Statics and music don't mesh well. Maybe music marketing should have been the subject. But of course, we'll need more data.
Wow! The whole time that I was watching this, I was sure that you were going to say that the Bieber song didn't do as well as it could have, because it had been done before!? The opening that you played was already done BEAUTIFULLY, by the Jackson 5 on their song We've Got A Good Thing Going, but I guess music samples don't change a song's ability to be a hit if there is a younger generation listening that missed the original (which I might add, was actually better, in my humble opinion). You, yourself, may be too young to have heard the original, but I was wondering: Is that a factor used in determining if a song will be a hit? If it was already a successful song in the distant past, and someone takes a portion of it that seems forgotten, does the "newness" to the next generation make it successful again? If we wait another couple of decades, could someone else make that same song a success again? A three-peat? Am I correct in thinking that some sounds are destined to be successful because of some innate connection to our internal makeup as humans? Like does everyone seem to like a song that is in a certain key? For example, do songs in, let's say, the key of G, have a higher rate of being a hit than a song in a different key? Has someone done research cross-culturally and across decades to see if there is a commonality among all humans for certain sounds? Is it possible that there is a song that nearly everyone, and their mother?(LOL), will love??? A universal sound??? Which artist is the most successful? Fire up all of the algorithms and tell me what song or what artist is the most universal?!!! Seriously, I want to know!!! Are any if my questions making sense ir do I just sound crazy? (Insert maniacal laughter here!?) I know that this video is a few years old, but I totally enjoyed it and I know very little about music, other than, I enjoy singing and trying to harmonize, and I know that music moves me in a profound way! You're AWESOME!!! Great TedTalk! I hope to see and hear more from you! Thank you!?
popular music is controlled by the mafia like music labels that shove songs down peoples throats as they control the radio and tv with there money!
This explains why music is so awful these days.
idk disapointed not that i expected a revelation in something titled "the recipe of a hit song" but he basically says nothing except the very plainly obvious
All the comments here talk about money, you forget the other thing : luck
For every one art is created there's hundred identical if not similar art around the world been produced too
Seems like a lot of analytical work to find something out that is so goddamned obvious…. lol.
It could be that the So-Called Whitney Houston Song (I will always love you) had already been proven to be a hit in 1974, and again in 1982 by Dolly Parton who wrote it, and recorded in in both of those years, making it a number one hit both times!
"Go not where the path may lead, Go Instead where there is no path and leave a trail". Keith Emerson
You see how important is the Marketing when RHODES, has more great songs than COLDPLAY, but COLDPLAY is on The Top.
The first tone was taken from the Jackson 5!!! (Love hurts)
I would like to see this heuristic applied across the most popular songs of all time, not just the top hits.
How does yesterday by the Beatles compare with stairway to heaven, compare to Bohemian Rhapsody, Compared to …
Using the Whitney song as an example is ridiculous – it was from a massive hit film Nimrod!
Its been a never ending journey to improve and I have fun doing it for a hobby : )
This was the time 1989 was released and 'shake it off' was released.. How cool is that? or… how danceable is that???
song success is secondary satisfaction should be primary!
"There's hope for music", yes, and this hope is 99% located everywhere but in the music industry he's talking about
lol he knows alot about a hit song but dont have one himself